What is SEO and Why Do You Need It?
Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers.
As a business owner you need to have a plan in place to promote your business and obtain new clients. SEO should be a part of that plan and here are just a few of the reasons why:
- Leads generated from SEO close at an average of 25% which is 12% higher than the conversion rate for outbound leads.
- In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI. If it works for 91% or businesses, it is very likely to work for you too.
- Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. SEO will make sure you blog posts get found and drive traffic.
SEO is unarguably one of the best ways to connect with targeted consumers and share your offer. Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. For those of you willing to take a risk and tackle SEO on your own, here are some tips to get you started.
Figuring Out How Your Customers Search
Before you can optimize your website, you have to know what you are optimizing it for. The terms people use to search for what you offer are known as keywords. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner. You can find terms by entering the URL of a competitor site into the landing page box. Here is what that will look like:
Implementing Keywords into Your Website
Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page.The page will look like this: